Camden Market has evolved over the years under the same pressures that have reshaped many creative districts across major cities. Gentrification has altered its original balance: some of the rougher, less predictable elements have softened, and a growing share of visitors now arrives primarily in search of visually striking, “Instagrammable” moments rather than cultural depth. As a result, parts of Camden can feel more polished and curated than they once were, leading some to assume that its alternative identity has faded.
That perception, however, only tells part of the story. While the surface experience has changed, the foundations remain. Within the Stables Market, a core network of independent shops continues to operate beyond trends and mass consumption, rooted instead in craftsmanship, subculture and creative autonomy. These spaces don’t compete for attention through spectacle; they exist quietly, consistently, and with intent. Camden’s alternative spirit hasn’t disappeared, it has become more selective. It rewards those willing to slow down, explore, and actively seek out the places where that original energy is still alive and evolving.
Here are some of the places that still keep that spirit alive.
Psylo – Alternative fashion rooted in global culture
Psylo is part of this independent core because it grew from the same values that defined Camden’s alternative scene: freedom of expression, travel-driven influences and non-mainstream design. Located in Saddle Row, the Psylo Camden boutique reflects the layered history of the Stables while remaining focused on contemporary alternative fashion.
Massive International – Reggae vinyl culture in Camden
https://camdenmarket.com/shops/massive-international
Massive International represents one of Camden’s deepest musical roots. As a dedicated reggae vinyl shop, it keeps record-digging culture alive in a space where music has always played a central role. It’s a reminder that Camden’s identity has always been shaped as much by sound as by style.
Camberry – Menswear with character
https://camdenmarket.com/shops/camberry
Camberry offers a refined take on menswear that focuses on detail, structure and individuality. Its approach is confident and deliberate, proving that alternative style can also be clean, sharp and enduring rather than driven by fast fashion cycles.
Tainted Prince – Victorian-inspired alternative clothing
https://camdenmarket.com/shops/tainted-prince
Tainted Prince draws from Victorian aesthetics without turning them into costume. The result is clothing that feels expressive and dramatic while remaining wearable. It’s a strong example of how historical references can still play a meaningful role in contemporary alternative fashion.
Koo Style – DIY culture, patches and vintage denim
https://camdenmarket.com/shops/koo-style
Koo Style reflects the DIY ethos that helped build Camden’s reputation. Patches, customised denim and vintage pieces encourage personalisation and self-expression values that remain central to alternative culture.
MM Leather – Handcrafted leather accessories
https://camdenmarket.com/shops/mm-leather
MM Leather focuses on handmade leather accessories created with care and intention. In a market increasingly shaped by mass production, this kind of craftsmanship preserves a tangible connection to Camden’s maker tradition.
Why this still matters
Camden doesn’t need to look exactly like it did decades ago to remain relevant. What matters is how it’s experienced. Beyond the most photographed corners, the Stables Market still rewards curiosity: taking time to explore, to look past the obvious, and to seek out the spaces that continue to carry an alternative spirit. Independent shops like these keep that identity alive not as a memory, but as something you can still encounter, if you’re willing to wander.
![Psylo sustainable icon](https://cdn.shopify.com/s/files/1/0972/1982/files/SUSTAINABLE_100px_x_100px-01.svg?v=1746006899")
