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They say necessity is the mother of invention and Psylo’s clothing designs evolved out of a real need. Psylo’s founders, as other global travelers, tribal explorers, surfers, dancers and seekers of new experiences, realized that the men or women clothes they wanted and needed for their personal expression and their adventurous lifestyles had not yet been made. So as they hiked in the Amazon jungle, climbed the Himalayas, traveled between cities worldwide and danced under the moon, they began to create the comfortable, stylish and fun men and women clothes they needed for their personal expression and their individual lifestyles.


Our story began with Ami Ganiel and Dan Keller, two best friends. They were also (and still are) travelers, adventures, light warriors, rain dancers and party-goers. They realized that the clothes they wanted and needed for their personal expression and their adventurous lifestyles were not readily available at the time. Out of these needs, they began to create comfortable, stylish, defining attires to express and suit their lifestyles.

From the first collection release in the new year of 2,000, Psylo quickly grabbed the attention of unique like-minded people and rapidly expanded. Short after that, we set up our own factory in Bali, Indonesia. Manufacturing the Psylo line in Bali allows us to build upon local traditions of design, arts and crafts. Where local tailors and artisans are competent in the necessary complex and cutting-edge stitching techniques, mineral washes, color discharge, hand knitting and a variety of application techniques which create Psylo designs. As a vertically integrated manufacturing company, we have consolidated all stages of production under one roof. From the design, cutting, screen printing and sewing, right through to the photography and marketing itself, all is done by our personally-trained staff.

At first, Ami Ganiel single-handedly created Psylo designs for both Men and Women lines. As we grew, we developed and delivered artistic collaborations crafted by duo husband & wife, Ami Ganiel and Shoki Nasseri, who joined Psylo in 2005. Over the years Psylo continued to grow and expanded into a full manufacturing company. The multinational design team has been infusing their exceptional character into the creation of Psylo styles that still exist today. Despite the upscaling of producing, every piece of Psylo clothing continues to be produced with all of their original intent.

Starting as two friends selling their original designs out of a camper van in music festivals, in 2007 we opened the first Psylo flag shop in the famous Camden’s Stables Market in London - home of alternative and underground culture. Following its success, Koh Samui flag shop was opened in 2010. The shop at Playa Del Carmen in 2014 and Tulum in 2016. Psylo Wien opened in 2018. Our shop in Bali has been in operation since 2009. Still connected to where we started we continue to bring Psylo designs to music festivals around the world every summer. We hope you will visit us next time you are around!

Psylo opens its first store in Bali on the famous ‘Legian street’ where thousands of foreign tourists visit each year.
Psylo opens its second store in the funky Camden Town of London.
Psylo opens a new store in the same area of Camden Town, London. The shop is 100sqm and fully designed and decorated in the Psylo style. All materials & decorations are brought from Indonesia creating a unique future primitive look. At this time “Psylo Fashion LTD” is registered in the UK.
Psylo Bali store is relocated to a different location in ‘Petittenget street’ , a very upcoming high-end developing street in Seminyak. The shop is part of a Psylo ‘complex’ which includes two other galleries and a Body & Soul centre.The complex is made from recycled and antique wood, in the original spirit of Psylo Future Primitive Style.
2011 FEB.
Psylo opens its store in the main shopping street of the very touristic Island Koh Samui, in the south of Thailand. The shop is 100sqm, designed in the Psylo original style, giving the shop a warm yet exclusive feel.
2014 MAR.
Psylo opens its 2nd Shop in Koh Samui in the new open-air Shopping Center “Central”. The shop is 90sqm, designed in the Psylo original style.
2014 NOV.
Psylo opens in the touristic & trendy town of Playa Del Carmen in the Riviera Maya, Mexico. The shop is 60sqm, designed in the Psylo original style.
2016 JUN.
Psylo Opens its in the exotic & beautiful beaches of Tulum in the Riviera Maya, Mexico. The shop is 40sqm, designed in the Psylo original style.
2017 DEC.
Psylo closes Koh Samui‘s "Central“ branch. Instead of having 2 small shops, the "Chaweng“ branch has been expanded to double its size and redecorated.
2018 DEC.
Psylo opens a boutique at the Donau Zentrum, Vienna Austria.
2019 MAY.
Psylo opens a boutique at Ibiza's old town for one summer of love.
2021 DEC.
Psylo opens it‘s flagship shop at Tulum's beach road.
2022 NOV.
Psylo opens it‘s second Bali flagship shop at Canggu.
2022 DEC.
Psylo opens a second flagship shop at Tulum's town centre.
2023 JAN.
Third flagship shop opens at Tulum's La Veleta.

It has been a beautiful journey of growth for Psylo - as individuals, as a collective, as a style.
The future is full of wonder and we are open to what may come on our path.

Psylo HQ Bali team


The Psylo family is made with our teams in design, production and retail. We're lucky to have a bunch of talented individuals and amazing humans in global family. Get to know the people who make your Psylo clothing and the friendly faces you met upon visiting our worldwide shops.
Meet the Psylo Team.

Psylo Fashion


Rebelling against fast fashion trends, Psylo upholds pride in its originality and sustainability. Ethical and environmentally friendly, each piece is a timeless work of art and self-expression. Infusing a strong essence of various Ethnic elements from different cultures, with a hint of bold, edgy, rebel and punk elements.
Learn more about the Psylo Style.

Psylo Fashion


Our design house is based in Bali, Indonesia. Located in the midst of a rice field, with nothing but greeneries as far as the eye can see. There is an organic garden where the employees are often indulging in harvest, and an organic pond right on the studio lot, to go fishing on during lunch break.
Learn more about Psylo Sustainability.


Your first stop for the latest news from the Psylo world - discover the inspirations behind our clothing, get to know the Psylo team, find style guides & tips, culture, lifestyle and plenty more!. Go to our Blog.