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They say necessity is the mother of invention and Psylo’s clothing designs evolved out of a real need. Psylo’s founders, as other global travelers, tribal explorers, surfers, dancers and seekers of new experiences, realized that the men or women clothes they wanted and needed for their personal expression and their adventurous lifestyles had not yet been made. So as they hiked in the Amazon jungle, climbed the Himalayas, traveled between cities worldwide and danced under the moon, they began to create the comfortable, stylish and fun men and women clothes they needed for their personal expression and their individual lifestyles.

AFTER TRAVELLING BETWEEN CITIES WORLDWIDE AND DANCING UNDER THE MOON, PSYLO ́S FOUNDERS BEGAN TO CREATE THE COMFORTABLE, STYLISH AND FUN CLOTHES THEY NEEDED FOR THEIR PERSONAL EXPRESSION AND THEIR INDIVIDUAL LIFESTYLES.

Our story began with Ami Ganiel and Dan Keller, two best friends. They were also (and still are) travelers, adventures, light warriors, rain dancers and party-goers. They realized that the clothes they wanted and needed for their personal expression and their adventurous lifestyles were not readily available at the time. Out of these needs, they began to create comfortable, stylish, defining attires to express and suit their lifestyles.

From the first collection release in the new year of 2,000, Psylo quickly grabbed the attention of unique like-minded people and rapidly expanded. Short after that, we set up our own factory in Bali, Indonesia. Manufacturing the Psylo line in Bali allows us to build upon local traditions of design, arts and crafts. Where local tailors and artisans are competent in the necessary complex and cutting-edge stitching techniques, mineral washes, color discharge, hand knitting and a variety of application techniques which create Psylo designs. As a vertically integrated manufacturing company, we have consolidated all stages of production under one roof. From the design, cutting, screen printing and sewing, right through to the photography and marketing itself, all is done by our personally-trained staff.

At first, Ami Ganiel single-handedly created Psylo designs for both Men and Women lines. As we grew, we developed and delivered artistic collaborations crafted by duo husband & wife, Ami Ganiel and Shoki Nasseri, who joined Psylo in 2005. Over the years Psylo continued to grow and expanded into a full manufacturing company. The multinational design team has been infusing their exceptional character into the creation of Psylo styles that still exist today. Despite the upscaling of producing, every piece of Psylo clothing continues to be produced with all of their original intent.

Starting as two friends selling their original designs out of a camper van in music festivals, in 2007 we opened the first Psylo flag shop in the famous Camden’s Stables Market in London - home of alternative and underground culture. Following its success, Koh Samui flag shop was opened in 2010. The shop at Playa Del Carmen in 2014 and Tulum in 2016. Psylo Wien opened in 2018. Our shop in Bali has been in operation since 2009. Still connected to where we started we continue to bring Psylo designs to music festivals around the world every summer. We hope you will visit us next time you are around!

It has been a beautiful journey of growth for Psylo - as individuals, as a collective, as a style.
The future is full of wonder and we are open to what may come on our path.

THE PSYLO TEAM:

The Psylo family is made with our teams in design, production and retail. We're lucky to have a bunch of talented individuals and amazing humans in global family. Get to know the people who make your Psylo clothing and the friendly faces you met upon visiting our worldwide shops.
Meet the Psylo Team.

THE PSYLO STYLE:

Rebelling against fast fashion trends, Psylo upholds pride in its originality and sustainability. Ethical and environmentally friendly, each piece is a timeless work of art and self-expression. Infusing a strong essence of various Ethnic elements from different cultures, with a hint of bold, edgy, rebel and punk elements.
Learn more about the Psylo Style.

SUSTAINABILITY:

Our design house is based in Bali, Indonesia. Located in the midst of a rice field, with nothing but greeneries as far as the eye can see. There is an organic garden where the employees are often indulging in harvest, and an organic pond right on the studio lot, to go fishing on during lunch break.
Learn more about Psylo Sustainability.