Icons of Transgression: David Bowie, the fashion chameleon

Icons of Transgression: David Bowie, the Fashion Chameleon

David Bowie, crowned in 2013 "best-dressed Briton in history" by BBC History Magazine, was a true iconoclast . This accolade speaks volumes about Bowie's impact on the fashion world. Throughout his illustrious career, Bowie constantly reinvented himself, adopting new personas and sartorial styles to match. His ever-evolving image made him a fashion inspiration for generations, and his influence on the industry is still felt today.

At Psylo, we share Bowie's belief in the power of fashion to transform and empower. We are inspired by his fearlessness in pushing boundaries and his ability to use clothing as a form of self-expression. Just like Bowie, we believe that fashion should be about breaking rules and having fun. 


The Mod Years

Icons of Transgression: David Bowie, the fashion chameleon

Bowie's early style was heavily influenced by the Mod movement of the 1960s. He was often seen sporting sharp suits, skinny ties, and Chelsea boots, a look that epitomized the Mod ethos of rebellion and style. However, even in these early days, Bowie was beginning to experiment with his image, incorporating elements of androgyny and theatricality that would later become his hallmarks.


Ziggy Stardust and the Rise of Glam Rock

Icons of Transgression: David Bowie, the fashion chameleon

Bowie's most famous and influential persona was undoubtedly Ziggy Stardust, the flamboyant alien rockstar from his 1972 album The Rise and Fall of Ziggy Stardust and the Spiders from Mars. With his bright red mullet, glitter makeup, and outrageous costumes, Ziggy Stardust was a visual feast for the eyes and a symbol of rebellion against traditional gender norms. Bowie's collaborations with Japanese designer Kansai Yamamoto during this era further cemented his status as a fashion icon.


The Thin White Duke and Berlin

Icons of Transgression: David Bowie, the fashion chameleon

In the mid-1970s, Bowie adopted a more subdued persona, the Thin White Duke, for his albums Station to Station and Low. This new look was characterized by sharp suits, slicked hair, and a gaunt, almost ethereal appearance. Bowie's time in Berlin during this period also had a profound impact on his style, infusing it with a sense of European sophistication and a touch of Weimar Republic decadence.


The 1980s and Beyond

Icons of Transgression: David Bowie, the fashion chameleon

Bowie continued to experiment with his fashion throughout the 1980s and 1990s, embracing everything from preppy Americana to New Romantic androgyny. He never shied away from bold statements, whether it was wearing a bright yellow suit for his Serious Moonlight tour or a Union Jack coat for his Earthling album.


Psylo's Legacy: Continuing Bowie's Fashion Revolution

As we continue our journey in the fashion world, we carry with us Bowie's legacy of innovation, rebellion, and self-expression. We strive to create designs that inspire individuals to embrace their individuality, challenge conventions, and push the boundaries of personal style. Bowie's influence on 80's and 90's fashion developing from punk to rock/metal/grunge style will continue to shape our vision as we move forward, ensuring that Psylo remains a brand that empowers individuals to express themselves through fashion with confidence and authenticity.

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