Commiting to a Revolution
Psylo was never just about stylish clothes. The alternative-style clothes are our medium to inspire free-thinking and promote environmental and humanitarian values. Recently, we took one more step in this direction, by giving plastic the finger. We are now committed to being 99% plastic-free by 2020. By living our example, we hope to encourage you and others to live more sustainably and to make better choices;
Every year, up to 8.3 million tonnes of plastic ends up in our oceans (source: www.greenpeace.org). These shocking figures will cause by 2050 to have more plastic in our oceans than fish! In the extraordinarily long time plastic takes to decompose, it breaks down to almost microscopic size. In its microscopic format, plastic is easily ingested by the fish and other marine life. Even bigger pieces of plastic such as bags are mistaken for jellyfish and eaten by sea predators. All of these ingested plastic finally make their way to our dinner tables in the form of seafood. Moreover, recent studies show that plastics are actually poisoning humans, too (source: www.ibtimes.co.uk). So if you were still wondering why should plastic matter to you? Because you, exactly like our ecosystems, are actually choking on it.
As manufacturers, we here in Psylo feel even a greater responsibility on this matter. As part of our efforts to minimize our impact on the environment, we decided to take action against plastic. Our commitment to becoming 99% plastic-free over the next two years means several changes; We are in the process of removing microfiber, which is mainly used for lining, altogether from our products; We also planning to stop working with CVC terry fabric, and are on the lookout for eco-friendly solutions for the use of polyester thread and other such materials; Plastic warpers will also be removed, with the use of a cellophane replacements.
If you recently bought in one our flagship shops or online, you might already notice our new shopping bags. Although they look, and feel, like plastic, they are actually made from cassava starch. The cassava is a cheap and common root vegetable local to Indonesia, which is mixed with vegetable oil and organic resins to produce a "100% bio-based" material. It is biodegradable and compostable, breaking down over a period of months on land or at sea, or instantly in hot water. This bioplastic leaves no trace of toxic residue, which helps to protect marine life.
Our commitment to being plastic-free is one of our step towards more sustainable lifestyles. But there is more you could be doing, too! To help fight plastics, simply take any of these steps; Carry a reusable shopping bag with you and refuse the plastic every time you shop at the supermarket; Have your own reusable cup and avoid the takeaway plastics. Stop buying bottled water and refill instead; You can also help by signing a local petition to pressure your government to ban the use of plastic bags. If you live in the UK, you can sign a petition to Parliament here.
Join us in refusing to live in a world that is becoming one big landfill site.
Help spread the word among your family, friends, colleagues.
Each and every one should be aware and reminded, that the plastic we use will never go away.
So let’s choose better. Let’s choose to stop using plastics. For the sake of our health and the health of all living.
Psylo Team ღ
Find out more:
-> Our Vision & Values
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