Your Cart is Empty

“Words create reality, not the other way around.”- Catharina Raudvere

Our upcoming Summer collection 2018 is inspired by the symbolic art of the 'Runes' and Norse mythology. The Runes was a writing system developed at the start of the 1st century by the Germanic people of Northern Europe and Britain. The Runes, initially meaning Mystery or Secret, functioned as letters but were much more than that.

Like in other ancient languages, each Rune was a pictograph of a cosmological concept and had power, or energy, in them. Writing or speaking a Rune with the correct intention was to invoke and to direct the magical element of that symbol.

Throughout this collection, we used some powerful Runes such as the pictographs meaning "Fearless", "Integrity" and "Strength", to inspire each wearer. On some styles, the rune symbol was used as a standout emblem, striking and bold. On other designs, a string of Runes created an abstract pattern, incorporating a full secret message.


SS18: inspiration & style - Psylo Fashion


Another print design in this collection is inspired by the Norse myth of "Jörmungandr" - a Dragon which grew so large that it could encircle the world and grasp its tail in its teeth. Born of a giantess and a god, this dragon is the arch-enemy of god Thor. It is foretold that when it releases its tail, an apocalypse will begin, submerging the world in water...

Runes were traditionally carved into stone, wood, bone, metal, or some similarly hard surfaces. This explains their sharp, angular form, which was well-suited to the medium. Inspired by these forms, throughout the collection, more angular cuts can be found among our signature asymmetric style.

SS18: inspiration & style - Psylo Fashion

Natural fabrics continue to play a central role in our choice of materials. It follows both our vision and values, as well as adding softness, lightness, and comfort to the clothes. The organic theme continues in this collection color palette, too. Dark, black and blue, natural, olive and plum give a natural look while keeping true to the Ethno-Punk style. We also used a smokey print effect, to add texture and resonate mystery.

SS18: inspiration & style - Psylo Fashion
SS18: inspiration & style - Psylo Fashion

For those who identify with Psylo's edgy style and our values - this collection of alternative clothing will get you ready for summer in a unique style. We hope that by learning about Runes and Norse mythology, you will be inspired to use your word as a strong and immutable force, capable of creating or destroying one's reality.

Love, the Psylo Team ღ

SS18: inspiration & style - Psylo Fashion

1 Response

Ольга Куликова
Ольга Куликова

June 21, 2018

Спасибо! Интересно написано ))

Leave a comment

Comments will be approved before showing up.

Also in Blog

Earthrise by NASA/Bill Anders inspired new perspectives of planet Earth as a closed ecosystem
What's Earth Day and Why is it important?

April 09, 2024

Discover the origins, mission, global progress, achievements and this year upcoming theme in our article about what i...
Read More
Revitalise Your Wardrobe: A Sustainable Fashion Guide
Revitalise Your Wardrobe

April 03, 2024

Transform your wardrobe sustainably! From chic swaps to creative upcycling, discover the ...
Read More
a satellite image of Atacama showing the vivid colours of the salt pans and gorges choked with mineral-streaked sediments and white-capped volcanoes
The Atacama Desert: A Graveyard for Fast Fashion

March 27, 2024

Fast fashion's dirty secret: the Atacama desert buried in clothes. discover slow fashion ...
Read More